- 12 Apr
- Written by Custom Made Badges
HP is looking to expand from the current wearables presence within the customer market in to the commercial section, with brand-new R&D focused on smart corporate ID badges.
Now United kingdom news outlet The Register reports that HP is looking to master the commercial wearables realm, which the organization sees as holding better prospective compared to commercial products.
“We believe the greater opportunity is in commercial,” stated HP chief technologies officer Shane Wall.
“The goal shall be number 1 in the commercial segment and also to own that section as its an all natural power for us. And also in consumer we’ll perform very aggressively in places that we feel we can be profitable,” he explained.
For decades, Palo Alto-based Hewlett packard has been expanding past its stronghold of printer manufacturing into a broad selection of electronic devices products. And now with the smart badge, it sees the opportunity to enter the commercial market by changing the standard identification badge that's currently worn by a huge swath of the worldwide workforce.
“Think about this, what's the most used wearable in business? It’s in fact your badge,” Wall said. “All of us at any significant company have a badge. We see the opportunity to replace the badge with something you are actually likely to wear today.”
In an age where identity fraud and terrorist infiltration has become a top security priority, Wall says HP envisions developing a smart Identification badge that can, amid other functions, authenticate an individual rather than “authenticating versus a badge that could be handed to someone in addition for entry.”
H . p . wearables efforts started with consumer products
HP moved into the wearables market which has a luxury smartwatch offering: your Movado Bold Motion and also watches developed in alliance with Isaac Mizrahi, Michael Bastian along with Titan.biggest mistake didn't have the big shift in the direction of smartphones and tablets that started with Apple’s iPhone.
The agency didn’t want to get left behind inside wearables as it did using the big shift towards smartphones and tablets that started with Apple’s iPhone